“Data analysis and data mining are a subset of business intelligence (BI), which also incorporates data warehousing, database management systems, and Online Analytical Processing (OLAP). 

The technologies are frequently used in customer relationship management (CRM) to analyze patterns and query customer databases. Large quantities of data are searched and analyzed to discover useful patterns or relationships, which are then used to predict future behavior.” Data analytics have 4 stages from descriptive, diagnostic, predictive to Prescriptive